ASTM-E1958:2012 Edition

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E1958-12 Standard Guide for Sensory Claim Substantiation

Published By	Publication Date	Number of Pages
ASTM	2012	27

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Category: ASTM

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Description

1.1 This guide covers reasonable practices for designing and implementing sensory tests that validate claims pertaining only to the sensory or perceptual attributes, or both, of a product. This guide was developed for use in the United States and must be adapted to the laws and regulations for advertisement claim substantiation for any other country. A claim is a statement about a product that highlights its advantages, sensory or perceptual attributes, or product changes or differences compared to other products in order to enhance its marketability. Attribute, performance, and hedonic claims, both comparative and non-comparative, are covered. This guide includes broad principles covering selecting and recruiting representative consumer samples, selecting and preparing products, constructing product rating forms, test execution, and statistical handling of data. The objective of this guide is to disseminate good sensory and consumer testing practices. Validation of claims should be made more defendable if the essence of this guide is followed.

Additional information

Scope	1
Laboratory Testing Methods	9
Types of Tests	9.2
Superiority Claims	13.2
Advantages and Limitations of the Use of Trained Descriptive Panels in Claims Support Research	9.3
Referenced Documents	2
Handling of Products When Both Products Are Currently on the Market	5.5
Selection of Products	5.3
Parity Claims	13.3
Type of Questions	6.8
Instructions to Interviewers	6.11
Sampling	5.1
Introduction
Interviewing Techniques	6.7
Classification or Demographic Questions	6.16
Test Execution by Way of Test AgenciesFood and Non-Food Testing	8
Data Analysis	10.9
Consumer Based Affective Testing	5
Test DesignLaboratory Testing	10
Analysis of Data from Scales	13.5
Positioning of the Key Product Rating Questions	6.13
Instruction to Respondents	6.10
Statistical Analysis	13
Test Facility	12
Questionnaire Design	6.9
Paired Comparison/Difference Studies	13.4
Specific Attribute Questions	6.15
Basis of Claim Classification	4
Terminology	3
Keywords	14
Commonly Asked Questions About ASTM and Claim Substantiation	Appendix X1
Sampling Techniques	5.2
Sampling of Products Not Yet on the Market	5.6
Data Collection	10.8
Data Collection Strategies	6.6
Test Location	7
General/Overall Questions	6.12
Sample Preparation/Test Protocol	5.7
Total Test Context and Presentation Matters	6.14
Paired-Preference Studies	13.1
Questionnaire Construction	11
Test DesignConsumer Testing	6
Sampling of Products When Both Products Are Currently on the Market	5.4
Product Procurement	10.6
Preference Questions	6.17
Experimental Design	10.7
	Section

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ASTM-E1958:2012 Edition

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