ISO 20671:2019
$19.50
Évaluation des marques — Principes et fondamentaux
| Published By | Publication Date | Number of Pages |
| ISO | 2019-03 | 24 |
Le présent document spécifie les fondamentaux et les principes de l'évaluation d'une marque. Il inclut notamment un cadre intégré pour réaliser l'évaluation d'une marque, avec les éléments d'entrée nécessaires, les paramètres de sortie et des exemples d'indicateurs.
Le présent document peut être utilisé pour l'évaluation interne ou externe d'une marque.
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